File under "Wha-?"

Straight from Undle D's website:

'BusinessWeek' ranks Deloitte a best place to launch a career

BusinessWeek magazine announced its Best Places To Launch A Career ranking, and Deloitte claimed the top spot for best employers for new college graduates — marking the second time Deloitte has received top billing on BusinessWeek’s distinguished list.“This is outstanding,” said Barry Salzberg, CEO, Deloitte LLP. “We can all be proud that we’re recognized once again as the place to launch a career. Nothing matters more to us than our people and their success — and we’re committed to making that clear from the moment they walk through our doors.” (That's clearly not the case, but more on that later - Ed.)

"Being ranked number one is an especially great honor. The ranking both recognizes our ability to attract top talent and tells a compelling story about how the Deloitte workplace is experienced by our young professionals,” said Cathy Benko, chief talent officer, Deloitte LLP. James Jaeger, managing partner, Talent, Deloitte LLP, added "our continued high ranking on this list speaks volumes about our ongoing dedication to our talent. We strive to provide our people with challenging growth and development opportunities, while placing a strong emphasis on the importance of career-life fit, in an attempt to enable our talent to create the Deloitte that’s right for them."

First of all, you provide these benefits in the eyes of just enough people - the type willing to fill out the Businessweek surveys - and assume the rest who don't feel as cheery are full of shit. You've fired so many people, the disaffected are mostly gone.

Or are they? Want to see how significant this distinction is when the economy picks up? You have professionals who are captive to the market, just laying in wait for the inevitable opportunity when you're the last to start paying market salaries. When your more talented employees get fed up with poor compensation, we'll find out how much you've thought of human capital.